An increased demand for rental space instead of homes to buy has also lead to an increased need for high-quality homes. Marcus Hiles has made it his company’s goal to provide these homes in the best possible locations around Texas. He believes that the American dream has become renting an apartment instead of owning a home. The numbers back that belief up. Around 14 percent of Texans rent their home, with much higher percentages in the larger cities like San Antonio, Austin and Houston.